InTheBite

  • Home
  • News
    • All News
    • Featured Stories
    • General News
    • Captain of the Year
    • Tournament Results
    • First Builds
    • Splash Reports
    • Old Salts Rule
    • Tackle Tips
    • Dock Talk
    • Crew Records
    • Conservation
  • Tournaments
    • Calendar
    • Captain of the Year
    • Champion’s Cup
  • Shop
    • All Products
    • Subscriptions
    • Back Issues
    • Shirts
    • Hats & Visors
    • Miscellaneous
    • Release Rulers
  • Classifieds
  • Job Board
  • Contact
    • Contact InTheBite
    • InTheBite Media Kit
  • Log in

Ron Rule: John Wayne in a Pair of Tevas

January 27, 2020 By InTheBite Editor

Boss Man Chronicles: Profiles of Boat Owners

The Boss Man Chronicles tells the story behind boat owners and the operations they make possible. In this, the first installment, we showcase 88-year-old Ron Rule who owns the Fuujin, a 54-foot Viking based in Los Sueños. Rule still catches blue marlin stand up…

By Ric Burnley

Ron Rule got bit by the marlin bug on a trip to Orange Beach, Alabama in the 1980s. “We were buying a boat and figured we’d do some fishing while we were visiting,” Rule remembers. He was living in Michigan at the time and wanted a boat to fish the lake. While in Alabama, Rule entered a Mobile Big Game Fishing Club tournament. He fished three days and almost won top prize. “We never took the boat to Michigan,” he laughs.

Rule named his new boat Fuujin after the Fighting Fuujins – the Fourth Fighter Squadron of the US Airforce. The squadron is named for Fuujin, the Japanese god of the wind. During the Korean War, Rule flew with the Fourth as a rear seater. “My job was to navigate the plane through bad weather or at night.”

After Rule left active duty, he spent 29 years in the Air Force Reserve. When he wasn’t defending the nation, Rule worked his way up the corporate ladder until he was recruited to take over control of United States Playing Card Company, makers of the famous Bicycle and Aviator brands. “I turned the company around and eventually bought control.”

picture of Ron Rule and captain jimmy kitchell

Rule with Captain Immy Kitchell aboard the Fuujin.

Once the business was in the black, he sold it back to the investors and retired. Rule’s golden years didn’t last long. “My son, Brad, suggested I buy a company, so I bought a hamburger restaurant.” He’s built the chain to 75 stores and Brad runs day-to-day operations. Rule laughs, “I get the best of both worlds, my son runs the company and I come in a couple times a month.”

This arrangement leaves Rule with plenty of time for fishing. After a great run in Orange Beach, Rule sold his boat. “I went fishing in Costa Rica and decided I wanted my own boat.” He had a 54-foot Viking built and shipped to Golfito in 2009. “The boat has never known any other water.” In 2012, Rule hired Captain Jimmy Kitchell to run the new Fuujin. The team has fished in some of the biggest tournaments, but these days they focus on smaller events and fun fishing. “Ron has been fishing tournaments for 40 years,” his captain explains.

Kitchell calls Rule his boss and mentor, and stepfather. “I introduced him to my mom and the two got married!” Kitchell laughs. He says Rule is a dedicated angler. “He fishes all day holding the line,” Kitchell marvels.

Rule is tough, too. On one fishing trip, a sailfish charged the boat and jumped into the cockpit. “It hit Ron on the shoulder and bounced off,” Kitchell says. Rule had black slime on his shirt. Kitchell chuckles, “He’s John Wayne in a pair of Tevas.” If that endorsement were not enough, Rule is also 88 years of age.

Ron Rule catching blue marlin stand up at age 88.

The team recently took a trip to the FADs off Costa Rica where they released 22 marlin in two-and-a-half days. “That’s a real load!” Rule gets excited. The crew lucked into a calm weather window during a full moon. Kitchell adds, “Ron caught 12 of the fish. He was standing by his rod until the last minute.”

Rule remembers another trip when they released 42 sailfish. “There’s no better fishing than Costa Rica,” Rule says. After ten years fishing out of Los Sueños, he still loves the area and people. “We like to go out and fish, it’s a great place to have a good time.”

Most recently, Rule has become involved with Freedom Alliance, an organization that gives veterans meaningful experiences. Fuujin, along with a group of Los Sueños boats, hosts wounded warriors for fishing and relaxation. “It is good for them and good for me,” Rule says. For the moment, when a big fish is on the line, everyone forgets everything and focuses on the action. Later, the memories help to ease the pain. “These guys have seen some bad stuff,” Rule says.

Rule enjoyed the experience so much he hopes to host Freedom Alliance veterans at his recently-purchased ranch in Montana. “We have a stream called Fish Creek,” he says. The ranch also offers accommodations for therapeutic horse riding.

At 88 years old, Rule hasn’t stopped exploring. “People asked why I bought a ranch when I don’t know anything about ranching,” Rule laughs. “I tell them, ‘That’s why I bought the ranch!’” Rule takes that attitude to every endeavor, which explains his passion for offshore fishing. “It’s always interesting,” he says.

  • Facebook
  • Twitter
  • Email

Do you have any comments or questions for us? We’d love to hear from you.

    Filed Under: Featured Stories, News, Owners, People Tagged With: boss man chronicles, Captain, fujin, fuujin, Marlin Fishing, ron rule, Viking 54

    Recent News

    Builder’s Choice Repeats as Marina Casa de Campo Open Champion

    Builder’s Choice, a 64-foot Jarrett Bay, hasn’t fished the Marina Casa de Campo Open for two years, but the team never missed a beat. The boat led the field of 14 boats from the start to win the 2023 Marina Casa de Campo Open, which concluded last wee … [Read More...]

    Mission and Purpose

    By Ken Kreisler “To be or not to be.” While this well-known Shakespearean quote is not associated with the boating experience, if we filter it through our marine sensibilities, it just might be coaxed into reading this way: Walkaround, express or con … [Read More...]

    2023 Chub Cay Classic Won by Following Seas

    Following Seas, a 58-foot Viking run by Capt. Charlie Vanderbeck, claimed top honors at the 2023 Chub Cay Classic billfish tournament. The third annual event was held March 9-11 at the Chub Cay Resort and Marina. Following Seas released a blue and … [Read More...]

    Weathering the Storm

    While nasty conditions offshore are generally unpleasant for anyone on any vessel, offshore fishing on an outboard-powered center console typically means that the captain and crew will be more exposed to the wind and seas than the crew of a larger … [Read More...]

    Massive Sargassum Weed Line Approaches Florida

    If you’ve ever headed offshore in search of dolphin under patches or lines of sargassum weed, you know the weed can be difficult to find at times. That seems to happen every time I fish a dolphin tournament at least! But all that may soon change. … [Read More...]

    Leave a Reply

    Connect With InTheBite

    • Facebook
    • Instagram
    • Twitter
    • YouTube

    Subscribe to InTheBite Magazine Today!

    InTheBite current cover image

    Our latest issue is hitting the docks now! Be sure to subscribe to the hottest bluewater mag on the market. Purchase or Subscribe »

    InTheBite Champion’s Cup

    InTheBite Champions Cup Logo

    New for 2022, the Champion’s Cup is an optional paid entry with a winner-takes-all prize format for teams who want to up the stakes in each division utilizing our longstanding tournament scoring formula.

    Captain of the Year Cup Standings

    COTY / ITB Cup Logo

    News

    • Builder’s Choice Repeats as Marina Casa de Campo Open Champion

      Builder’s Choice Repeats as Marina Casa de Campo Open Champion

      Builder’s Choice, a 64-foot Jarrett Bay, hasn’t fished the Marina Casa de Campo Open for two years, but the team never missed a beat. The boat led the field of 14 boats from the start to win the 2023 Marina Casa de Campo Open, which concluded last weekend in the Dominican Republic. With Capt. Brent Gaskill at the helm, the... [Read More...]

    • 2023 Chub Cay Classic Won by Following Seas

      2023 Chub Cay Classic Won by Following Seas

      Following Seas, a 58-foot Viking run by Capt. Charlie Vanderbeck, claimed top honors at the 2023 Chub Cay Classic billfish tournament. The third annual event was held March 9-11 at the Chub Cay Resort and Marina. Following Seas released a blue and white marlin to earn 700 points to top the field. Under the all-billfish release format, blue marlin scored... [Read More...]

    • Massive Sargassum Weed Line Approaches Florida

      Massive Sargassum Weed Line Approaches Florida

      If you’ve ever headed offshore in search of dolphin under patches or lines of sargassum weed, you know the weed can be difficult to find at times. That seems to happen every time I fish a dolphin tournament at least! But all that may soon change. Sargassum, an algae that’s commonly mislabeled as a “weed,” is headed toward the U.S.... [Read More...]

    • InTheBite Hires Industry Veteran John Brownlee as Editor-in-Chief

      InTheBite Hires Industry Veteran John Brownlee as Editor-in-Chief

      Dale Wills, Founder and President of InTheBite, has announced the hiring of marine industry veteran, John Brownlee, as ITB’s new Editor-in-Chief. “Under Brownlee’s leadership in editorial and digital media, his intelligent perspectives and vast industry knowledge will move the brand forward with his long list of proven skill sets,” Wills said. “It’s only fitting as we move past our 20th... [Read More...]

    • Proposed 10-Knot Restrictions

      Proposed 10-Knot Restrictions

      It’s Not Over! The Viking Yacht Company and the marine industry’s grassroots campaign to stop the advancement of a proposed 10-knot restriction along the Eastern Seaboard continues into 2023. And now, thanks to the National Marine Manufacturers Association (NMMA), we have a tool at our disposal that makes it super easy to make your voice heard. In one click, send a pre-written letter... [Read More...]

    Search InTheBite

    Copyright © 2023 InTheBite, LLC · All Rights Reserved.