You may have seen it or been a part of it but despite a turbulent year there has been a jump in the number of consumers dipping their toes into the boating market. The upward tick in boat sales was especially prominent during the Summer months.
The NMMA reported that new powerboat retail sales were up almost 10 percent by mid-October on a seasonally-adjusted basis compared to a year ago. According to the NMMA, it was the May to September sales that drove growth with boats 27′ and above leading sales growth by size category through September, up 16 percent year to date in mid-November.
Capt. Scott “Fraz” Murie wrote that from personal watercraft to luxury cruisers, center consoles to sportfish yachts, sales are up and in some cases more than 75 percent.
Additionally, sales of saltwater fishing boats and yachts were shown to have double-digit growth compared to last year. Outboard engine sales jumped in August as well.
Vicky Yu, NMMA director of business intelligence, noted that “all-new power boat segments have recovered from any pandemic-related losses, with double-digit growth in six segments, surpassing pre-pandemic expectations.”