InTheBite

I Always Like A Red Head—Is Lure Color Important?

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rod hayes lures

By Peter B Wright

How important is the color of a lure to a billfish, a tuna, or any other large pelagic game fish?

For fish, especially those living in shallow water or staying near the surface, color vision can be hugely important for many species, including everything from small bait fish to giant marlin and tuna.

Consider mahi-mahi, almost certainly they would never have developed their outstanding coloration if they were not also gifted with color vision. This is a major part of what makes them, and all those gorgeous little tropical fish often collected and found in glass tanks and aquariums, so special.

[Read more…]

Deep Apparel Partners with Kenny Chesney to Support Ocean Habitat and Conservation

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Picture of country singer Kenny Chesney walking near water with his guitar

Deep Apparel — Deep Apparel has joined up with country Superstar Kenny Chesney to raise awareness and dollars for Ocean Habitat and Conservation through his No Shoes Reefs project. Deep is adding a recycled fiber to the No Shoes Reefs T-Shirt via their new Eco line. We couldn’t be happier or more fortunate to align with No Shoes Reefs.

It’s a once in a lifetime opportunity to help make a difference for the future. We all share this passion for the ocean and are willing to do whatever we can to help preserve it. No Shoes Reefs recycled T-shirt is just the start” – Deep Team No Shoes Reefs is a grassroots project for Kenny Chesney that came to life one sunny day in Jacksonville,

Florida as Kenny and his friends from CCA floated over two concrete structures that were sunk 18months prior to this sunny day. As the boat floats over the fish finders went crazy and depth finders turned bright red showing that the St Johns River had two new living reefs. And Kenny along with Pat Murray, President of CCA proclaimed these as the first “No Shoes Reefs!”

a female holding a beverage with water in background

Now today, No Shoes Reefs continues to help ocean conservation groups like our new partner, The ReefBall Foundation through Kenny’s voice, his collaborations with brand partners to raise awareness and dollars through sales of exclusive products, and along with his very own “No Shoes Nation” that is over a few million strong looking to help keep the oceans and any/all waterways healthy for generations to come.

This is No Shoes Reefs, an everchanging group of brands, ocean conservationists, and people wanting to join Kenny one Reef at a time!

Deep boiler plate … DEEP has simple roots, comfortable clothing that performs under stress but has the clean look you could grab a beer in. BOAT TO BAR (VERB; DEFINITION; THE SEAMLESS TRANSITION FROM ANY OUTDOOR ACTIVITY TO LEISURE WITHOUT THE CHANGING OF ONE’S OUTFIT).

Apparel can be purchased through the Deep Apparel website by clicking the link below:

No Shoes Reefs

Do you have any comments or questions for us? We’d love to hear from you.

 

What’s New at Hooker Electric

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InTheBite caught up with Trista Evans, VP at Hooker Electric, who chatted with us about what’s new at the company and what products are going into the Valhalla boats from Viking Yachts. Hooker Electric was at the 24th Annual Viking VIP Boat Show at the Viking Service Center in Riviera Beach, Florida.

The event took place on January 31 and February 1.

Meet the Owners: Peter Bilardello of 4 Reel Services

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InTheBite chats with Pete Birardello, of 4 Reel Services, Boynton Beach, Florida. 

Peter “Captain Pete” Bilardello is a retired electrical engineer who has more than 50 years of business and technical experience. He is the founder and president of 4 Reel Services Inc. and 4 Reel Products Inc. Peter also holds a master’s 100-ton captain’s license and a commercial pilot’s license. According to Peter, after his retirement, he “decided to do something more important with his life — do more fishing!”

What’s new with your business?

“Our newest product line is 4 Reel Cleaner. We’re just expanding our product lines and reaching out to more people.”

How was the business started?

In 2004 it all started when a local tackle shop asked if he knew how to fix a fishing reel.

“While this started out as a “keep busy” vocation, it soon grew into a sizeable business. So much for retirement! Now 4 Reel Services is a service and warranty center for most major brands and we receive and service reels form all parts of the world.”

What do you like to do outside of work?

If there wasn’t enough to do with his so-called retirement, Peter explains that he developed a new cleaning product: 4 Reel Cleaner. After trying many cleaners currently available with disappointing results, he then founded 4 Reel Products Inc. and developed his own brand of “non–toxic cleaning products that not only cleans reels, but also rods, tackle, fishing line and so much more.”

What do you like about the industry you’re in?

“To me, the fishing industry is a unique collection of people from all walks of life and experiences. It’s one of the only sports where everyone is equal and experience wins the day. Everybody has their story and it’s fun to listen to all the tall tales.”

Editor’s note: This interview has been condensed and edited for clarity.

Marlin Belts By Dale Wills Now Available

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coiled marlin release ruler belt

Looking for that last minute gift? InTheBite Publisher Dale Wills created a new line of Release Ruler belts. The latest creation is the Marlin Release Ruler belt. “They are just another way to show one’s passion for marlin fishing. In addition to a useful true-to-scale ruler, which captains and mates are always needing, the belts also contain the formula for estimating marlin weight and some useful identification tips. We also included the HUGE section at 20 inches – the holy grail for a grander measurement at the base of the marlins tail,” says Wills. MSRP $34.99.

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Pure Fishing Acquires Fin-Nor and Van Staal

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Pure Fishing recently announced they will be acquiring iconic fishing brands Fin-Nor and Van Staal from W.C. Bradley/Zebco Holdings, Inc. The addition of these brands add to Pure Fishing’s dominant offering in the saltwater category, including the premium PENN Fishing brand, one of the most widely-respected saltwater fishing equipment brands. 

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BUBBA Launches the Ultimate Lifestyle: Low Country Adventures in Charleston

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By Elliott Stark 

Long famous for its knives, Bubba (www.bubbablade.com) has launched an array of fishing accessories and apparel. In homage to the brand’s iconic non-slip rubber knife grips, Bubba’s plyers, gaffs, knives and net handles all feature red handles. To tie all of the efforts together, Bubba launched the “Ultimate Lifestyle” campaign. With a vision of providing everything necessary [Read more…]