costa sunglasses Archives

Costa Sunglasses names John Acosta Vice President of Marketing

January 11, 2022 By InTheBite Digital Editor

DAYTONA BEACH, Fla. January 11, 2022—Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.

Acosta brings a deep knowledge and connection to the fishing industry, as well as experience in branding, storytelling and grassroots marketing to his position. He joins the team as Costa comes off a year of record growth and looks ahead to the new year with a continued commitment to support its core community of anglers and water enthusiasts, while also growing the brand globally and in the outdoor market.

“We’re looking forward to working with John to not only continue expanding our brand globally, but to engage more directly with our core fans – the anglers, adventurers and explorers who live to be on the water,” said Justin Cupps, Senior Vice President at Costa. “Of course we’ve joked about how fitting his last name is (Acosta), but honestly, having John come on board – with his considerable talent, energy and industry reputation – is a huge win for Costa.”

Before joining Costa, Acosta served as the Vice President of Marketing & Business Development at Major League Fishing (MLF) where he was responsible for brand building and strategic partnerships to elevate the MLF brand and its platforms. Prior to MLF, Acosta served as the Director of Marketing for Bass Pro Shops for 12 years. In that role, Acosta was responsible for all broad-reach marketing initiatives — media, sports, entertainment, partnerships, sponsorships, brand marketing and content — helping to elevate the national profile of the Bass Pro Shops brand as it became an industry-leading outdoor retailer. John also spent time in various leadership positions at ad agencies in Chicago, Los Angeles, Newport Beach, Boston and Springfield.

“At first I was bummed to hear Acosta was leaving Major League Fishing. He was a big part of the team,” said Casey Ashley, professional bass fisherman and Costa pro. “I was kind of thinking ‘who stole our guy?’ Then, I heard he was going to be a part of the Costa team and I couldn’t have been happier. I’ve been a part of the Costa team for a long time and it’s a family of hard working people that are passionate about what they do. I think he will fit right in.”

“Costa is such an incredible brand. Their commitment to building the best products, topped with their widespread efforts to protect waterways, fisheries and coastal communities, makes it a dream opportunity,” said Acosta. “With interest and participation in fishing growing right now, it’s an exciting time for the industry and brand. I’m honored to jump in amongst such a talented team.”

Relief Support for Fishing Guides Affected by Hurricane Ida

September 8, 2021 By InTheBite Digital Editor

SANTA ANA, Ca., September 7 – 8, 2021—AFTCO and Marsh Wear partner with the IGFA Worldwide Anglers Relief Fund (WARF) and Costa Sunglasses to support fishing guides affected by Hurricane Ida in coastal Louisiana.

On September 7th, 2021, 100% of profits from all purchases made on marshwearclothing.com will be donated to WARF and on September 8th, 2021, 100% of profits from all purchases made on aftco.com will be donated to WARF.

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IGFA’s Worldwide Anglers Relief Fund Grant $10,000 in Relief Funds Towards Florida Panhandle

November 15, 2018 By InTheBite Editor

The Florida Panhandle to Receive Support from the IGFA’s Worldwide Anglers Relief Fund

DANIA BEACH, Fla. November 15, 2018 – The International Game Fish Association (IGFA) today announced the first grant to the recreational angling community in the Florida Panhandle from its Worldwide Anglers Relief Fund (WARF). Working with our partners at the National Association of Charterboat Operators (NACO), the IGFA has recently arranged the transfer of $10,000 from the WARF to aid in the recovery efforts of the extensive charter fishing operations throughout Florida’s Panhandle.

Leveraging NACO’s extensive network of members and a thorough application process, the funds from the WARF will be disbursed to those captains, guides and mates that are in the most need. “We are excited to partner with a longstanding organization like the IGFA to help our guiding community in the wake of Hurricane Michael,” said NACO President Bob Zales.

The IGFA and its partner Costa created the WARF in September 2017. “Recreational anglers, professional captains, guides and mates form the backbone of many coastal communities like the Florida Panhandle,” said Costa Marketing Manager of Core Markets, Amanda Sabin. “Costa is proud to be a part of this rebuilding process and helping to get people back on the water.”

With this recent distribution of $10,000 to NACO for relief efforts in the Florida Panhandle, the WARF has disbursed a total of $56,000 dollars to recreational angling associations in the Florida Keys, Texas, Puerto Rico and the Florida Panhandle to help local captains and guides recover from Hurricanes Irma, Harvey, Maria and Michael, respectively.

“The Florida Panhandle supports an incredible fishery and thousands of captains, guides and mates base their livelihoods on the flow of recreational anglers to this region,” said IGFA President Nehl Horton. “While we are saddened by the devastation of this recent storm, we are excited to help the recreational angling community rebuild even stronger through our partnership with NACO.”

To make a direct, tax deductible contribution to the WARF, consumers can go to https://igfa.org/warf, or purchase a Costa t-shirt in support of recovery efforts at onecoast.net. The IGFA is a 501(c)(3) charitable organization.