InTheBite

The Best Billfish Lure

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The moment we live for

The moment we live for

By Nick Smith

It occurred to me that this billfishing-with-lures thing we do is a lot like what I’ve done most of my life in the automobile business. It’s about attracting customers and eventually closing the deal. The oldest marketing adage in the book is AIDA. It was coined by some marketing genius way back in the late 1800s. It stands for: Attention, Interest, Desire, Action.

Isn’t that exactly what we’re trying to do with our spread of teasers or lures? These hunks of plastic and rubber have to accomplish AIDA and do it consistently for us to have success with the billfish that we pursue so fervently.

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72′ Bayliss Old Reliable—Purpose-Built for Chasing Billfish on Fly

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72′ Bayliss Boatworks Old Reliable

Join us as we take you aboard the 72-foot Bayliss Old Reliable with exclusive pictures of Nick Smith and his new boat. After splashing in July of 2021, this highly customized craft was purpose built for chasing billfish on fly and prepped for a multi-year Pacific tour.

And the day before Old Reliable shipped out, Nick Smith and Capt. Chip Shafer provided InTheBite with a guided walk-through to talk about the boat’s personal touches and offshore capabilities. It is rare to see a boat so personally customized for one goal and that is chasing and catching billfish on fly. Enjoy this exclusive sneak peek. Because Nick and Chip covered so much with this boat, we’ll be covering more ground in a multi-part videos series as well.

72′ Bayliss Photo Gallery

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